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  • SaaS produktu iepazīstināšanas paraugi

SaaS produktu iepazīstināšanas paraugi

Klientu iepazīstināšana ar produktu ir viens no būtiskākajiem saskares punktiem jebkuram SaaS uzņēmumam. Sniedziet saviem klientiem visus rīkus, resursus un zināšanas, kas tiem nepieciešamas, lai gūtu panākumus darbā ar jūsu produktu vai pakalpojumu, jo tas ir labākais veids, kā nodrošināt ilgtermiņa sadarbību ar klientu! Tomēr daudzi uzņēmumi kļūdās un pārāk ātri pārtrauc iepazīstināšanas aktivitātes (bieži vien pēc viena iepazīšanās e-pasta nosūtīšanas). Lai gan sveiciena e-pasti var radīt lielisku pirmo iespaidu, tie nepalīdz jūsu klientiem gūt panākumus un nenotur tos.

SaaS produktu iepazīstināšanas e-pasta paraugs LiveAgent
SaaS produktu iepazīstināšanas e-pasts LiveAgent

Rūpīgi pārdomāti e-pasti palielinās klientu iesaisti, uzlabos klientu pieredzi un noturēs tos, uzlabos klientu sadarbības ilgumu ar jums un palielinās gūtos ieņēmumus. Ir pierādīts, ka vairāku iepazīstināšanas e-pastu sūtīšana nodrošina vidēji par 51% vairāk ieņēmumu nekā viena sveiciena e-pasta nosūtīšana.

Efektīvai SaaS produktu iepazīstināšanas e-pastu sērijai vajadzētu ietvert vairākus e-pastus, kas jaunajiem klientiem sniedz daudz noderīgas informācijas – apmācības, video rokasgrāmatas, padomus par produktu lietošanu, labo praksi, gadījumu izpēti – vai jebko citu, kas var izglītot klientus un palīdzēt viņiem iegūt maksimālo vērtību no jūsu produkta vai pakalpojuma. Esam sagatavojuši 8 produktu e-pastu sagataves, kuras varat izmantot savā klienta e-pastu sērijā, kas būs vairāk par vienkāršu sasveicināšanos.

Produktu iepazīstināšanas e-pastu temati

  • Sākt [produkts] lietošanu
  • Kā sākt [produkts] lietošanu
  • Padomi darbam ar [produkts]
  • 3 ātri padomi, kā sākt lietot [Product]
  • Izmanto [produkts/pakalpojums] efektīvi
  • Kā izmantot [produkts], lai [norādiet konkrētu mērķi]
  • Top 5 lietas, kas jāzina par [produkts]
  • [Vārds], laiks sākt darbu!
  • 99% klientu vairs nevar iedomātie savu dzīvi bez šī
  • Iepazīstiet savu [produkts] – bezmaksas e-grāmata!
  • [Produkts] izmantošana – bezmaksas apmācība
Stand out from your competitors with a strong customer service culture

8 e-pastu paraugi iepazīstināšanai ar produktu

Noderīgi resursi 


Hi [Name],

Hopefully, you’ve had a chance to [complete setting up your account/ navigate around, etc.].

Over the next couple of weeks, we’ll be sending you a few more emails to help you get the most out of [Product/ service]. We’ll be sharing helpful tips, checking in with you, and showing you how some of our customers use [Product/ service] to [achieve specific goals].
For now, here are our best resources that might help you get started:
Step-by-Step [Product/ service] Guide
Knowledge Base & Video Tutorials
Frequently Asked Questions
Community Forum

If you have any questions, problems, or concerns – please feel free to reach out and ask before getting frustrated.

Best,
[YOUR SIGNATURE]

Kā sākt produkta/pakalpojuma lietošanu


Hi [Name],

We built [Product/ service] to help businesses [overcome certain pain points/ reach specific goals] and I hope that we can achieve that for you.

Here are some of the most important first steps I recommend taking to get started with [Product/ service]:

Step 1: [details]
Step 2: [details]
Step 3: [details]
Step 4: [details]

We also put together a short video for you to learn the ins and outs of [Product/ service]. You can check it out here: The Complete [Product/ service] Guide (in less than 10 minutes)

If you have any questions or hit any bumps in the road, please reply to this email, start a chat with our support team or visit our Help Center – we’re here for you 24/7.

Cheers,
[YOUR SIGNATURE]

‘Top padomu’ e-pasts


Hi [Name],

Glad to see that you’re up and running with [Product/ service]!

In the next few emails, I’ll be sending you some tips to help you leverage the power of [Product/ service]. [Using top features, setting up automation, managing third-party integrations, etc.] – I’ll walk you through all that and more. Keep an eye on your inbox so you don’t miss a thing!

To get started, here’s a quick heads up on the three things that will save you a bunch of time in the long run:

Pro Tip 1: [details]
Pro Tip 2: [details]
Pro Tip 3: [details]

P.S. In the next email I’m going to show you how to [use a certain feature to reach a specific goal].

If you ever have any questions, I’m here to help – just hit reply.

Until next time,
[YOUR SIGNATURE]

‘Demo versijas’ e-pasts 


Hi [Name],

As a new user, you’re now able to [use advanced product features to reach specific goals].

I want to help you get started by offering you a free one on one walkthrough of [Product/ service].

People in the past have found these sessions to prove both useful and helpful in highlighting the key features of [Product/ service] and also managed to gain some tips and tricks along the way. These walkthroughs usually last between 20-30 minutes, with plenty of time for questions.

To book an appointment, please click here and choose the most suitable time for you. Alternatively, let me know what time works for you.

Once again, thank you for choosing [Product/ service].
[YOUR SIGNATURE]

‘Kā to dara citi’ e-pasts 


Hi [Name],

Many people using [Product/service] for the first time are overwhelmed by its potential, but they aren’t immediately sure of how it can help them [achieve specific goals].

That’s why today I want to share a quick video that tells the story of [Other customer’s name], [Job role] at [Company]. He shares a behind-the-scenes look at exactly how he uses [Product/ service] to [reach desired goals].

I think it’ll give you some cool ideas for how you can get the most out of your new [Product/ service].

Watch the Video Here

Hopefully, you‘ve been rocking it with [Product/ service] so far. And who knows, maybe you’ll be our next success story!

Enjoy!
[YOUR SIGNATURE]

‘Izlasiet mūsu bezmaksas e-grāmatu’ e-pasts


Hi [Name],

Have you ever downloaded a free eBook?

Of course, you have! Who hasn’t? But have you ever actually read an eBook that you downloaded?
If you’re like most busy [marketers/ salespeople/ business owners, etc.], the answer is a resounding no! Why? Because most eBooks are too long, too boring, and offer little if any value.

Fortunately, our eBooks are not like that. Today I’d like to share with you one of the most popular resources we’ve ever put out: [Name of the eBook].

It’s packed with actionable tips and tricks for getting the most out of your [marketing/ sales, etc.] strategies that you can apply today. The best part? We’ve written it so you can easily read it on your lunch break and take action immediately after returning to your desk.

Download Your Free eBook Now

Enjoy!
[YOUR SIGNATURE]

Vebināra ielūguma e-pasts 


Hi [Name],

[Product] is the [engine/ platform/ tool] that helps you [listing key benefits of your product or service]. We’re also here to provide tons of great resources to set you up for success, starting now.

Join us for a webinar, “Getting Started with [Product]”. A Customer Success Coach will guide you through [Product] to ensure you get the most value, as soon as possible.

Register Now

We also have a variety of [lessons/ tutorials/ guides] to teach you how to use [Product’s features] at your own pace and can be viewed at any time.

Regards,
[YOUR SIGNATURE]

Tiešsaistes apmācību ielūguma e-pasts


Hey [Name],

If you’re like most [marketers/ sales managers/ e-tailers, etc.], you’re focused on [performing specific actions to reach specific goals]. The truth is, it isn’t easy, and it isn’t always quick. But it is possible when you have the right strategies in place.

Today I want to tell you about a free live training I’m hosting:

Link to a Free Live Training Registration

In it, I’ll discuss how some of our customers like [Customer 1, Customer 2, and Customer 3] are using [Product/ service] to [achieve specific goals]. You’ll gain insights and actionable practices from industry leaders that you can put into action right away.

I would LOVE for you to attend. Even if you can’t join live, register now and I’ll send you the recorded webcast that you can watch at your convenience.

Cheers,
[YOUR SIGNATURE]

Biežāk uzdotie jautājumi

Vai SaaS ir produkts vai pakalpojums?

Ar SaaS apzīmē ‘programmatūru kā pakalpojumu’. SaaS ir programmatūras produkts, kas tiek nodrošināts internetā. SaaS nodrošinātājs glabā lietojumprogrammu savos serveros.

Kāds ir labākais SaaS produkta iepazīstināšanas e-pasta garums?

Veiksmīgākie SaaS produktu iepazīstināšanas e-pasti ir no 6 līdz 12 teikumiem gari.

Kādi ir SaaS piemēri?

Daži SaaS produktu piemēri ir Mailchimp, Slack, LiveAgent un Salesforce.

Izmēģiniet LiveAgent Jau Šodien​

Mēs piedāvājam migrācijas pakalpojumus no lielākās daļas populārāko palīdzības dienestu risinājumiem.

Vairāk nekā 3000 atsauksmju Trustpilot GetApp G2 Crowd

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