E-komercijas e-pasta sagataves ir būtiskas uzņēmumiem, kas darbojas tiešsaistes tirdzniecības nozarē. Ziņas, kas tiek nosūtītas e-pastā, ir galvenais komunikācijas līdzeklis ar klientiem. Šīs sagataves nodrošina atbilstošu un personalizētu E-pasta marketinga stratēģiju, izmantojot atslēgas vārdus, un klientu pārvaldības programmatūru.
E-commerce is growing at an incredibly fast pace, and right now there’s nothing more important for this industry as the upcoming sales season. In 2019, worldwide sales generated by e-commerce totaled over $3.4 bn, and they are expected to reach $4.9 bn in 2021 (source). So, if you own an e-commerce store, it’s the last chance for you to get ready. If you haven’t already done so, it’s time to review your e-commerce marketing strategy.
Which aspects of your strategy should you focus on? Everything points towards emails being the preferred communication method for e-commerce businesses. In fact, 72% of people (including millennials and teenagers) prefer email as their main source of communication with businesses (source).
Taking all of this into account, we will provide you with all of the necessary resources and tips to boost your e-commerce email marketing strategy – including different types of emails you will need to use to attract your customers’ attention.
Pirms sākat klientiem sūtīt masveida e-pastus, ir svarīgi definēt e-pasta mārketinga stratēģijas mērķus. Jūsu mērķi būs pamats visām jūsu darbībām un palīdzēs jums novērtēt to efektivitāti.
Ja vienkārši sākat rakstīt e-pastus bez stingras stratēģijas, jūs riskējat sūtīt ziņas, kas nedos vēlamos rezultātus. Jautājums, kas jums jāuzdod sev kā e-komercijas uzņēmumam, ir: “Ko es gribu panākt?
Jūsu mērķi varētu būt šādi:
Obviously, you don’t have to choose just one of these goals. However, with all of the possibilities that are offered by email marketing, the aim is to have a few clearly defined objectives. Trying to hit too many targets will result in the underperformance of your campaigns. By focusing on the goals that are most important to you, you can efficiently utilize your resources and avoid wasting time on creating email content that does not add any value to your users.
Aplūkosim, ko varat darīt, lai nodrošinātu jūsu skaidri definēto mērķu sasniegšanu.
Kā jau minēts sākumā, mēs esam sagatavojuši noderīgus materiālus, lai jūs varētu īstenot teoriju praksē un sākt sazināties ar saviem potenciālajiem un esošajiem klientiem pa e-pastu.
We are reaching out with some good news: our [annual/seasonal] sale is kicking off soon.
We’ve been working on an exceptional offer for the last few weeks, so you can expect big discounts coming your way.
Click here [link] to set an email reminder for a price drop alert if you don’t want to miss out!
Want to learn more? Go to our website [link]
Best,
The [company] team
Here’s your requested price drop alert!
We lowered prices on [all our products/selected products] by up to [X]%.
To get the discount, use this unique code at the checkout:
PROMO CODE: [code]
Hurry up, the offer expires on [date]!
Produkta pārdošanas e-pasta sagatave 2
We think you should know that our prices have just dropped.
You can enjoy discounts of up to [X]% off on [all our products/selected products].
Have a look at some examples of discounted items:
[A list of the most greatly discounted products with images]
Click the button below to start shopping:
[button] ACCESS THE STORE
Produkta pārdošanas e-pasta sagatave 3
Our [spring/summer/fall/winter/annual/seasonal] sales have just kicked off.
You can get our products for [X]% less than usual. Just use the following code at the checkout:
[code]
Hurry up, this offer only lasts for [Y] days.
[button] BUY NOW
Pēdējās Iespējas e-pasta sagatave 1
It’s your last chance to get our products with a [X]% discount.
Have a look at some of the items that are still available:
[Examples of products that are still in stock].
The offer expires [today/tomorrow], so you have only [Y] hours left.
[Button] SHOP NOW
Best,
The [company] Customer Service Team
Pēdējās Iespējas e-pasta sagatave 2
Our [seasonal/annual] sale ends [today/tomorrow].
This means you only have [Y] hours left to save on selected products.
Discounts are automatically applied at checkout, you just need to add items that you like to your cart.
[Button] SHOP THE SALE
Here’s what you can buy:
[Images of discounted products].
Kupona e-pasta sagatave 1
We have something special for you:
Next time you shop with us, use the code below to get a [X]% discount on any item you select.
[code]
Follow this link to use your coupon [link]
Kupona e-pasta sagatave 2 – kā pateicība par kaut ko paveiktu
[code]
If you have any questions about how to apply the code, don’t hesitate to contact us at [email address].
And once again – thank you for your help!
Regards,
Customer Satisfaction Team at [company]
Piepārdošanas/Šķērspārdošanas e-pasta sagatave 1 – vērsta uz šķērspārdošanu
You left your shopping cart full of cool stuff.
We hope that you are still interested in buying our products.
To help you make up your mind, we’ve created a list of products similar to the one sitting in your cart.
Maybe you’ll find a better fit below:
[A list of products with pictures]
But no worries – the previous products are still waiting for you.
Button: Go my cart
Piepārdošanas/Šķērspārdošanas e-pasta sagatave 2 – vērsta uz šķērspārdošanu
You bought a [product] from us recently.
You may be also interested in a few other products that work well with [item that was bought].
Here’s what we’ve got for you:
[A list of products with pictures]
[SHOP]
Best,
[name and position]
E-pasts ir stabili izveidojies kā mārketinga rīks. Pārdošanas piltuve apraksta darbību secību, kurās apmeklētājs var iesaistīties, sākot no sākotnējās intereses līdz pat pirkšanai. E-komercijas e-pasts ir efektīvs veids, kā reklamēt produktu vai pakalpojumu, nosūtot e-pastu sēriju lietotājam, kad viņš apmeklē vietni.
Lai izveidotu e-komercijas e-pasta adresātu sarakstu, jums ir nepieciešams e-komercijas vajadzībām aprīkots e-mārketinga rīks, lai jūs varētu izveidot formu klientu informācijas apkopošanai un e-pastu sērijai, kas palīdz veidot attiecības ar klientiem, kā arī sazināties ar jūsu uzņēmumu. Šāda rīka piemērs būtu Mailchimp.
E-pasts ir vispopulārākais tiešsaistes saziņas veids. E-pasta sūtīšana bieži ir iepirkšanās procesa pirmais solis.
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The text discusses the importance of surveys in improving marketing strategies and exceeding customer expectations. It also provides information on LiveAgent, a software for customer support, and various email and chat tools. The text emphasizes the creation of effective emails to convert potential customers into paying ones and informs about loyalty program software. Additionally, it offers free trial email templates and tips for coupon campaigns. Overall, the text aims to help businesses build relationships with new customers and tailor products to their needs.
Atkārtotas iesaistes e-pasta sagataves
Teksts runā par digitālā mārketinga stratēģijām, kas ietver personalizētus e-pastus, klientu apmierinātības aptaujas un klientu apkalpošanu. Tiek piedāvātas dažādas iekļaušanas e-pasta sagataves, lai piesaistītu jaunus klientus un uzlabotu savu produktu pielāgošanu klientu vēlmēm. Turklāt, tekstā ir minēts, ka klientu noturēšana ir lētāka nekā jaunu klientu piesaiste. Teksts sniedz informāciju par atkārtotu iesaistīšanos e-pasta kampaņās un to nozīmi. Tiek uzsvērta arī esošo klientu nozīme uzņēmuma ienākumu palielināšanā.
Pirmspārdošanas e-pasta sagataves
Tekstā apskatīti dažādi mārketinga stratēģiju veidi, tostarp aptaujas, produktu pārdošanas un kupona e-pastu sagataves. Ieteicams piedāvāt palīdzību un atlaides, lai iegūtu atsauksmes no klientiem un veicinātu pārdošanu. Klientu vērtības piedāvājumi var būt izdevīgi uzņēmumam, bet tikai neliela daļa saprot un apzinās to. E-pasti var būt efektīva komunikācijas forma ar lojalitātes programmu dalībniekiem, lai palielinātu pirkumu biežumu un summu, ko tērē klienti. Svarīgi ir piedāvāt jaudīgas sagataves ar atbilstošu informāciju un radošu dizainu, lai veidotu attiecības ar klientiem un veicinātu veikumu digitālajā mārketingā.
Gadījuma izpētes e-pasta sagataves
Case studies are a key element of content strategy for many marketers. They provide social proof that your business can help potential customers solve their problems. Case studies should be written in the third person from an independent reporter's perspective and should include facts and figures that demonstrate the quality of your products or services. They are best suited for the evaluation stage of the buying process, when potential customers are already familiar with your offerings. Unlike other content used in this stage, case studies are focused on demonstrating the best of what your brand has to offer and how it has already helped customers achieve their goals or overcome obstacles. Avoid overselling and instead focus on how you can solve specific problems, bolstering your story with factual quotes from previous clients.
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