• Šabloni
  • Bezmaksas izmēģinājuma e-pasta sagataves

Bezmaksas izmēģinājuma e-pasta sagataves

Ikviens, kas vada SaaS uzņēmumu, zina, ka bezmaksas izmēģinājuma lietotāji ir viena no labākajām iespējām, ko uzņēmums var iegūt. Šie ir interesenti, kas jau ir nolēmuši izmēģināt jūsu produktu, tāpēc, ja jūs tos nepārvēršat par maksājošiem klientiem, zems reklāmguvumu līmenis var patiešām kaitēt jūsu apakšējam ieņēmumu līmenim. Tomēr saskaņā ar apsekojumu, kurā piedalījās vairāk nekā 300 SaaS profesionāļu, vidēji tikai 20% bezmaksas izmēģinājuma lietotāju pāriet uz maksas paketi. Tālāk ir sniegti daži padomi par efektīvu e-pastu izveidi bezmaksas izmēģinājuma e-pasta mārketinga kampaņām kopā ar 10 efektīvām e-pasta sagatavēm, kuras varat izmantot, lai uzlabotu bezmaksas izmēģinājumu reklāmguvumu līmeni.

Bezmaksas izmēģinājuma e-pasta paraugprakses

  • Iekļaujiet aicinājumu uz rīcību, kas veicina nākamos soļus un mudina jaunajiem lietotājiem atgriezties pie produkta.
  • Radiet steidzamības sajūtu un atgādiniet lietotājiem, cik ilgi ilgst viņu bezmaksas izmēģinājums.
  • Iekļaujiet saiti uz labākajiem pašpalīdzības resursiem (ātrās uzsākšanas pamācība, video apmācība, biežāk uzdotie jautājumi utt.).
  • Pārdodiet priekšrocības, nevis funkcijas (parādiet lietotājiem, ko šīs funkcijas var paveikt, lai atrisinātu viņu sāpīgos momentus).
  • Uzsveriet, ko lietotāji palaidīs garām, neveicot jaunināšanu uz maksas paketi.
  • Pēc iespējas personalizējiet e-pastus, lai veidotu uzticības pilnas attiecības ar lietotājiem.
  • Segmentējiet savu e-pasta sarakstu (aktīvie, pusaktīvie, neaktīvie izmēģinājuma lietotāji) un atbilstoši pielāgojiet savas e-pasta kampaņas.
  • Izmantojiet dalītos testus (A/B), lai jaunajiem lietotājiem izveidotu efektīvāku iekļaušanās saturu.
  • Apsveriet iespēju sūtīt e-pastus, kas aktivizējas balstoties uz lietotāju rīcību.
  • Saīsiniet izmēģinājuma periodu (B2B SaaS produktiem to ieteicams turēt 14 dienu robežās).
  • Piedāvājiet stimulus, lai uzlabotu jūsu bezmaksas izmēģinājuma mārketinga stratēģijas panākumus (papildu atlaide, bonuss, izmēģinājuma laika pagarinājums utt.).

10 bezmaksas izmēģinājuma e-pasta sagatavju piemēri

Lai gan lielākā daļa bezmaksas izmēģinājuma lietotāju nekad nekļūst par klientiem, pat neliela reklāmguvumu līmeņa palielināšanās var ievērojami palielināt ieņēmumus. Daudzos gadījumos pietiek ar vienkāršu, labi plānotu e-pastu, lai palielinātu izredzes, ka klients pāries uz maksas paketi. Piedāvājam 10 bezmaksas izmēģinājuma e-pasta sagatvju piemērus, ko varat izmantot kā sākumpunktu savai bezmaksas izmēģinājuma e-pasta plūsmas izveidei un bezmaksas lietotāju pārvēršanai par maksas klientiem.

Bezmaksas izmēģinājuma iekļaušanas e-pasts

Hi [Name],

Welcome to [Product]! I’m [Name] and I’m excited to guide you through your trial.

Hopefully, you’ve had a chance to login and play around a little bit. If you haven’t, no worries. Take a look at our Getting Started Guide – it’ll walk you through how to set up your account and introduce the basics of [Product].

What happens next?

Keep an eye on your inbox as over the next [length of trial] days, I’ll be sending you the best tips for using [Product].

In the meantime, if you have any questions at all, simply email me back and I’ll be happy to assist you!

Thank you so much,

[YOUR SIGNATURE]

Bezmaksas izmēģinājuma proaktīva atbalsta e-pasts

Hi [Name],

Congratulations on starting your journey with [Product]. We’re excited you’re here and can’t wait to help you get started. Here’s what you should do first off to get the most value out of your free trial:

[Step 1:]
[Step 2:]
[Step 3:]

To help you get up to speed, here are the top three questions our customers usually have on the first day, answered right in front of you, so you don’t have to hunt around for the answers:

[Question 1:]
[Question 2:]
[Question 3:]

If you need any assistance, simply reply to this email. We will check in with you shortly to see how things are going. Until then, enjoy your free trial!

Best,

[YOUR SIGNATURE]

Pieteikšanās e-pasts

Hi [Name],

It’s been [number] days since you signed up for [Product’s] trial. I just wanted to check in to see how things are going and make sure you’re getting the most out of [Product].

I noticed that you haven’t got a chance to [create/ upload/ set up, etc.]. This [video/ user guide/ webinar] will help you if you’re stuck or unsure about where to start:
How to [action] [result] in [Product]

If you still have any questions, simply reply back to this email and I’ll get back to you ASAP. Also, our support center has a ton of FAQs you might find helpful.

As always, I’m here to assist in any way so don’t be a stranger!

Regards,

[YOUR SIGNATURE]

Uzsvara e-pasts

Hi [Name],

You’ve [completed action with the product]. It looks like you’re already starting to get results!

This is a great time to consider taking a look at our different plans so you can take full advantage of [Product].

On average, our customers see [data-driven benefit]. Plus, if you upgrade your account, you’ll get:

[Premium feature 1] that helps you with [benefit 1].
[Premium feature 2] that allows you to [benefit 2].
[Premium feature 3] that enables you to [benefit 3].

If you’re ready, take a look at our premium plans here.

If you have any questions or need help choosing the right plan for your business, don’t hesitate to reach out – we’ll be happy to assist. Simply hit reply or join us on live chat during business hours.

Cheers,

[YOUR SIGNATURE]

Bezmaksas izmēģinājuma beigu termiņa e-pasts

Hi [Name],

We hope you have been enjoying your free trial with [Product].

Unfortunately, we’re coming to the end of this journey, but we’d love to keep it going!

In order to [what they stand to lose by not upgrading], you’ll need to select one of our paid plans. Otherwise, your trial will end in [number of days left] and you won’t be able to access premium features any longer.

Choose your plan now

If you’re not sure which one is right for you, you should try the Basic plan – it’s a great place to start.

Have any questions or need help? We’re only an email away – just hit reply and we’ll get right back to you.

[YOUR SIGNATURE]

Bezmaksas izmēģinājuma pagarināšanas e-pasts 

Hi [Name],

Your [Product] free trial has expired! But don’t worry – your [data] has been saved and is still available.

We know how busy life gets — and thought you might need some extra time to check out [Product].

Just reply to this email or click to get an extra 10 days:

Extend my free trial

If you enjoyed [Product], take one minute to upgrade. Our subscription plans start at [price] a month and all include [list of premium features].

Upgrade now to keep using [Product]

Have any questions or feedback? Let us know and we’ll gladly help.

Thanks for trying [Product]!

[YOUR SIGNATURE]

Atlaides/ īpaša piedāvājuma e-pasts

Hi [Name],

Unfortunately, your free trial has come to an end, but don’t worry – we’ve got you covered.

As a thank you for trying [Product], if you upgrade to an annual plan today, you’ll save 20% (that’s 2.4 months for free each year!) But here’s the catch. It’s only good for 24 hours.

If you’re serious about [pain point your product solves], then I strongly suggest grabbing this deal before it expires.

Get the deal here

Let’s take your business where you know it deserves to be!

Cheers,

[YOUR SIGNATURE]

Bezmaksas izmēģinājuma atsauksmes e-pasts

Hi [Name],

Your [Product] trial is over and you won’t be able to use premium features until you purchase one of our paid plans.

Monthly plans start from only [price], you can take a look at all the options here: link to upgrade

Though it will hurt us to see you go, if you choose not to continue with a paid subscription, we respect your decision. You will do us a great HELP if you could let us know your feedback on why you choose not to upgrade to a paid plan.

Looking forward to having you as a customer!

Regards,

[YOUR SIGNATURE]

Pēc-izmēģinājuma aptaujas e-pasts (izmēģinājuma e-pasts, klientiem, kas nekļuva par maksas klientiem)

Hi [Name],

Thanks so much for giving [Product] a try.

We noticed you didn’t upgrade your [Product] account, but that’s totally fine. Even though you chose not to go with a paid plan, we’d love to hear about your experience with us. It’ll help us improve our product, so you’ll be doing us a huge favor.

If you have a minute, could you please fill out our quick survey here (takes less than a minute!)? It would be much appreciated.

We are sad to see you go, but we hope to see you again in the future. If you’d like to give [Product] another try, later on, we’ll be happy to help!

Best,

[YOUR SIGNATURE]

Pēc-izmēģinājuma e-pasts

Hi [Name],

It’s been a while since you signed up for [Product’s] trial. I just wanted to check back in to see how things are going. Did you end up going with another product?
If you’re still looking for a solution for [pain point], I wanted to give you a quick rundown of some of the new features we’ve added to [Product] recently:

[Feature #1][Feature #2][Feature #3]

If you’re interested in checking out the improved version of [Product], we’d be happy to offer you a new free trial. Let us know by replying to this email!
And even if you’re not interested, I’m still happy to help you out in any way we can.

Best,

[YOUR SIGNATURE]

Bonuss: Veiksmīga jauninājuma no bezmaksas uz maksas versiju e-pasts

Hi [Name],
Congratulations, you are now able to fully access [feature 1], [feature 2], and [feature 3] without any limitations.
We can’t wait to see how [Product] will benefit your business.
Thank you so much![YOUR SIGNATURE]
P.S. If you want to double down and get your whole team immersed into [Product] faster, jump on our next week’s customer training on how to [use case].

Ready to put your free trial email templates to use?

LiveAgent is the most reviewed and #1 rated ticketing software for small to medium-sized businesses. Try it today with our free 14-day trial. No credit card required.

Atgriezties pie Šabloniem Izveidot kontu BEZMAKSAS

Mūsu mājaslapa izmanto sīkdatnes. Turpinot, mēs pieņemam, ka Jūs dodat atļauju izvietot sīkfailus, kā ir aprakstīts mūsu privātuma un sīkdatņu politiku.

×
Pierakstieties uz individuālu zvanu un uzziniet, kā LiveAgent var palīdzēt Jūsu biznesam.

Esam pieejami uz vairākiem datumiem

Pierakstīties uz demonstrāciju